Travala.com's fundamental purpose is to make cryptocurrency payments a mainstream choice in the travel industry. Travala.com also promotes itself as a less expensive alternative to typical booking methods due to its lack of hidden fees and more transparent business procedures.The Travala token (AVA) is at the center of this system, allowing the platform to provide tokenized incentives to its consumers and any other user who can help the platform flourish. This is typically accomplished through offering reviews of lodging accommodations and services, as well as developing related content and attracting new customers to the platform.