Studio Dragon, a South Korean drama production, marketing, and distribution firm, has announced its relationship with The Sandbox, which wants to build a K-Drama metaverse. Pixowl’s game will offer Studio Dragon’s drama material to the metaverse with this collaboration.
Sandbox is an Ethereum-based video game that allows players to purchase a piece of the universe as a non-fungible token (NFT), which they can then use to create bespoke games and locales to monetize. It looks and feels similar to Decentraland but with a more noticeable video game-like design and feel.
Studio Dragon is Asia’s leading drama studio, with over 183 global productions under its belt, including Mine, Vincenzo, Hotel del Luna, Stranger, and Another Miss Oh. The Studio is in charge of all aspects of these projects’ creation, including content planning, development, finance, production, and distribution.
Potential advantages of this collaboration:
- Company Dragon’s intellectual assets will be constructed on The Sandbox as a K-drama playground as a result of this agreement, allowing the Studio to mint avatar accessories and game item NFTs.
- On The Sandbox, Studio Dragon will also be able to develop collaborative content with global IPs, allowing K-drama to reach a wider audience while immersing viewers in a new and fascinating experience.
Bong-ryul Ryu, Director of Studio Dragon’s Content IP Department, said about the partnership:
“We are looking forward to this partnership with The Sandbox, which is highly interested in K-content, including the establishment of K-verse. We hope this partnership could provide K-drama fans around the globe with opportunities to enjoy our various content.”
Sandbox portfolio comprises:
The Sandbox portfolio now comprises more than 200 well-known companies from all across the world. Cube Entertainment, Square Enix, Ubisoft, Warner Music Group, Snoop Dogg, Adidas, Skull and Koonta, Richie Hawtin, Steve Aoki, Crypto lookKitties, and others are among the companies on the list. As a result, it’s evident that Studio Dragon’s entrance will provide new opportunities for cooperation and content for K-drama lovers worldwide.
