The Starbucks Odyssey has been formally launched, which is the coffee chain’s first step into creating with Web3 technology, which will go live later this year. Customers can earn and buy digital assets that unlock exclusive experiences and incentives through the new venture, which blends the business’s popular Starbucks Rewards loyalty program with an NFT platform.
An Overview Of This Loyalty Program
Customers can buy and collect digital collectible stamps through Starbucks Odyssey, an NFT that delivers rewards and immersive experiences.
On top of the Ethereum network, Polygon’s proof-of-stake network will be used to build the software. The high prices and slow transaction speeds brought on by congestion on Ethereum’s leading network can be avoided by applications running on Polygon and other scalers.
When Polygon announced plans to provide several NFT collections offering “unique experiences, community development, and customer interaction” in May, Starbucks suggested that it was creating a Web3 experience.
There is currently a waitlist for customers to enter Starbucks Odyssey.
What Do Founders Have To Say?
Brady Brewer, executive vice president, and chief marketing officer of Starbucks, says, “For the first time, we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other. Leveraging Web3 technology will allow our members to access experiences and ownership that were impossible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love and unlock digital, physical, and experiential benefits that are uniquely Starbucks.”
Sandeep Nailwal, the co-founder of Polygon, says, “As a leading infrastructure provider enabling people and technology to collaborate and exchange value globally and freely, Polygon provides the ideal launchpad for Starbucks’ entry into Web3.”