Tag Heuer Is Now Focusing on NFTs After Adopting Crypto Payments

With the debut of crypto payments on its US website, Tag Heuer was an early adopter in the luxury industry. Now, with the inclusion of a link to a crypto wallet that allows users to show their NFTs on the face of their wristwatch, the LVMH-owned Swiss luxury watches are reclaiming the lead.

Tag Heuer claims it will assist its customers in “staying in touch” with the fast-changing globe. As a response, the business launched a smartwatch feature that enables clients to display their Non-Fungible Token (NFT) collections.

The new feature will be offered as a free upgrade for smartwatch users via Apple’s App Store and Google’s Play Store for the Tag Heuer Connected Calibre E4 wearable. Users may connect to crypto wallets like Metamask or Ledger Live safely. The watch face includes three different methods to show the time while displaying NFT artworks, and it works with all Ethereum collections.

In figuring out how to make the watch’s design and functionality more personalized for NFT holders. The Bored Ape Yacht Club, Cryptopunks, CLONE-X, and World of Women are among the so-called “blue chip” NFT communities that the watchmaker claims it surveyed.

What will be the features of the new smartwatch?

  • The new feature allows several NFTs to be transferred to the new Lens watch face through a linked smartphone.
  • In three different methods, the watch face may show time and user-selected NFT artworks at the same time.
  • Users may choose which NFTs they wish to show on their wrist, and the watch can securely link to several crypto wallets like Metamask or Ledger Live. It is possible to adjust the photographs to fit on the screen.

NFTs have been spreading like wildfire. Samsung became the first major television maker to enable the NFT ecosystem earlier this year. The electronics behemoth said that its TV range for 2022 would have NFT displays, making it “the world’s first TV screen-based NFT explorer and marketplace aggregator.”

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