An Initial Exchange Offering, or IEO for short, is a fundraising campaign managed by an exchange. An Initial Exchange Offering (IEO) signifies that the fundraising will be carried out using a well-known exchange’s fundraising platform, as opposed to an Initial Coin Offering (ICO), where the project team manages the fundraising process itself.
An IEO is simple for users to participate in because they don’t have to manage on-chain transactions using various wallets on several blockchains. Instead, a user can engage fully through the trustworthy website’s interface with just an account on the exchange and some funds in their account.
Furthermore, the exchange is placing its reputation and a higher level of confidence behind the projects on its platform.