In the crypto world, an airdrop is a marketing campaign to distribute a new crypto coin. When a startup launches a new crypto, they try to increase its popularity and diversify its buyers.
The coins or tokens are added or airdropped to wallet addresses of certain users to raise awareness of a new virtual currency. Minor amounts of the new virtual currency are delivered for free or in exchange for a small service, such as retweeting a post from the company creating the currency, to the wallets of active members of the blockchain community.
The airdrop is a promotional activity used by blockchain-based entrepreneurs to assist a virtual currency project get off the ground. Its goal is to raise awareness about the crypto project and encourage more people to trade it when it launches as an initial coin offering on an exchange (ICO). To be eligible a user needs to be active on certain blockchain networks or should have a certain value of crypto holdings.
